"Kissing Lane" education reduces gas use
Driver Education Reduces Vehicle Idling Time by 70%,
Reduces Air Pollution, Saves Gasoline
by Jon Kennedy
Encouraging drivers to turn their engines off when parked conserves oil and gasoline, decreases smog levels, improves air quality, reduces greenhouse gas emissions and saves money. Idling vehicles represent wasted energy and unnecessary pollution. Changing the behavior of drivers is possible and valuable.
A community study and project in Canada has determined ways to reduce the number of idling vehicles by one third and the length of time those cars idle by 70%.
Several government and non-government organizations conducted a study to determine effective ways of encouraging motorists to turn off their engines when idling. The study looked at ways to reduce the frequency and duration of engines running in non-moving cars. The results of this project have led to further projects being initiated in two large Canadian cities.
The project concluded that if idling motorists were given an information card and windshield sticker, there was a 32% reduction in idling and 70% reduction in the duration of idling. The project found that 80% of those people asked to attach an adhesive reminder did so.
Staff participating in the effort spoke with drivers about the value of turning off engines, addressed misconceptions about resulting harm, provided an information card and a static-cling window sticker as a visual reminder to the driver and people outside the car.
These studies were conducted at “Kiss and Ride” sites and school zones in
For a complete statement of the program and the lessons learned, visit this page <http://www.cbsm.com/cases/turn+it+off+antiidling+project+using+commitment+prompts+and+norms_152> on CBSM’s website.
When CBSM started the campaign in 2001 there were two or three communities in
The study was conducted and funded by the following organizations:
Canadian Climate Change Action Fund
several departments of the City of
Additional information is available at the Government of Canada’s Idle Free Zone web site.
Additional contact information:
Dr. Doug McKenzie-Mohr (President McKenzie-Mohr Associates)
“News” report on